Smash Pictures News

www.AVN.com  
By: Chip Baker
Posted: 10:04 am PDT 5-5-2005   

CHATSWORTH, Calif. - In an effort to better serve the customer on the retail level, Smash Pictures’ parent company Horizon Media has just added the newest technology to its Penthouse Boutique store in Connecticut.
 
In a deal with Four Winds Interactive, a leading designer of software and hardware innovations, Interactive Media Stations are being placed inside adult video stores allowing customers the ability to preview digital video clips of the latest titles before purchasing them.

The concept goes further than the successful method utilized by the music industry that has placed listener stations within the CD stores allowing customers to preview their favorite bands which leads to impulse buying.   

“Elite adult film labels now have an easy way to differentiate themselves from the endless parade of box covers that crowd shelves at retail. FWi is building a nationwide promotional network that movie labels can utilize to more effectively launch new titles making sure that they get noticed at point of decision,” said David Levin, president of FWi.

The Interactive Media Station is simple to use and allows the consumer to scan the bar code of a DVD pulled off the store shelf and quickly watch the movie trailer on a 15-inch video screen that will help them to make an impulse purchasing decision.

Currently, Smash Pictures has close to 20 titles available for viewing on each machine where content is uploaded via the Internet from the FWi headquarters located in Denver, Colo.

Retailers can create an interactive preview destination within their stores that can easily be updated to reflect current hit titles, consumer preferences or even in-store sales specials.  

FWi said it has built a strong relationship with Smash Pictures and is currently working deals with leading adult companies to provide more commercial coverage where plans are to place these viewing stations in stores across the country.  Retailers can purchase the machines from FWi.  

“Shoppers often feel uncomfortable asking for assistance from retail store clerks and this gives the customer a more Internet-like experience in the comfort and convenience of their favorite store,” Levin said. 

Smash Pictures is one of the first to get into this system as just about every popular title is marketed with a trailer.

“We have had great success with the Smash Pictures Website where we offer a photo gallery and movie trailer with all new releases. This has really helped us increase our sales and this new situation with Four Winds Interactive will allow us to connect even better with our customers who like to purchase DVDs in stores,” said Smash VP Stuart Wall.
 

In recognition for their superior work in black on white sex movies, Smash Pictures has just received the ‘Adam Film World’ Award for ‘Best Interracial Sex Series’ which was just announced in print by the popular adult entertainment magazine.

Fast rising Smash Pictures has been taking additional walks on the black side of the street lately and finds that once you go black, it’s fun to go back.

‘White Wife, Black Cock’ showcases the finest vanilla house-wives whose unanswered pleas for sex from their husbands, get answered by a never ending supply of well-hung black neighbors eager to pick up the slack.

The intense and often times comical series picks up the Adam Film World award for ‘Best Interracial Series’ at a perfect time just as Smash Pictures is expanding it’s repertoire with a number of high profile ethnic releases.

“We recognized that our customers love to see beautiful white girls having sex with large black men, and this has turned out to be a wonderful series for us. The director Lee G has done a great job,” stated Smash Pictures’ VP Stuart Wall.

The voters at Adam Film World seem to agree as the ‘White Wife, Black Cock’ series has become a fan and critical favorite for it’s supremely funny set-ups and its sizzling black on white sex pairings where all too often, the unsuspecting white husband misses catching his cheating wife in an uncompromising sexual act.

This is a must see movie for those who like interracial sex and Smash Pictures is honored to be selected by Adam Film World for this award.

“This is a cherished award for Smash Pictures because we are big fans of Adam Film World Magazine as we appreciate the high degree of care they take when they put each issue together,” stated Wall.

‘White Wife, Black Cock’ #5 will be in stores May 12 from Smash Pictures.

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Check out http://www.SmashDvds.com for more information
For sales inquiries contact: Stuart Wall, Smash Pictures, 866-772-7219×104,
fax: 818-772-7754, email: stuart@smashpictures.com
For media inquiries contact: Jeff Mullen, All Media Play, jeff@allmediaplay.com